Amazon Fee Calculator United Kingdom (2026 Updated Rates)

✅ Verified Nov 2026 8-15% referral by category + £0.75/item Individual plan

Amazon UK referral percentages mirror the US by category, but the Individual plan per-item fee is £0.75 and VAT is baked into displayed prices — set the tax rate to see VAT-inclusive fee effects.

Net Profit £9.50 (31.7%)
Fulfillment method
Platform category
Net profit
£9.50
Total fees£4.50
Effective take rate15.0%
Profit margin31.7%
ROI59%
Fee breakdown
Referral fee-£4.50
Net profit£9.50COGS£12.00Shipping£4.00Fees£4.50
Same £30.00 sale elsewhere — where do you keep more?
PlatformTotal feesNetvs here
Amazon (this page)£4.50£9.50baseline
Shopify£1.17£12.83+£3.33 More 🟢PK →
Mercari£3.00£11.00+£1.50 More 🟢PK →
Etsy£3.30£10.70+£1.20 More 🟢PK →
eBay£4.48£9.52+£0.02 More 🟢PK →
TikTok Shop£4.80£9.20−£0.30 Less 🔻PK →
Poshmark£6.00£8.00−£1.50 Less 🔻PK →

Amazon fee quick reference (2026)

AmountTotal feesYou keepTake rateCharge to net it
£10.00 £1.50 £8.50 15.0% £11.77
£25.00 £3.75 £21.25 15.0% £29.42
£50.00 £7.50 £42.50 15.0% £58.83
£100.00 £15.00 £85.00 15.0% £117.65
£250.00 £37.50 £212.50 15.0% £294.12
£500.00 £75.00 £425.00 15.0% £588.24
£1,000.00 £150.00 £850.00 15.0% £1,176.48

Amazon fee formula & hidden costs

8-15% referral by category + £0.75/item Individual plan

Worked example: £100.00 gross → £15.00 fees → £85.00 net. Reverse gross-up: charge = (target + fixed) / (1 − rate) → to net £100.00 charge £117.65.

Hidden fees to watch

  • The $0.30 minimum referral fee makes sub-$2 items effectively fee-locked.
  • FBA adds fulfillment, monthly storage, aged-inventory and removal fees beyond referral.
  • Media categories add a $1.80 closing fee per item.
  • Refunds trigger a refund administration fee (~20% of the referral, capped).
  • Low-price jewelry and beauty fee breaks flip at $250 and $10 thresholds.

How to pay less in Amazon fees

  • Use the reverse calculator to pass fees to the client explicitly instead of eating them.
  • Batch small orders — fixed per-order fees dominate sub-$10 transactions.
  • Avoid currency conversion inside the platform; settle in your own currency via a multi-currency account.
  • Compare QuickBooks — Small-business accounting and self-employed tax tracking.

Frequently asked questions

What is the Amazon fee on a £100 sale in United Kingdom (£)?

On a £100.00 sale, Amazon deducts £15.00 total fees, leaving £85.00 — an effective take rate of 15.0%.

How much should I charge to receive exactly £100 after Amazon fees?

Charge £117.65: the £17.65 fee leaves exactly £100.00 net. Use the reverse tab above for any target.

What is the Amazon fee formula in United Kingdom (£)?

8-15% referral by category + £0.75/item Individual plan. 8-15% referral by category + £0.75/item Individual plan. All figures verified 2026-11-10 against the official pricing page.

Does Amazon refund fees when a buyer is refunded?

Amazon returns the fee proportionally on refunds; only unrecoverable costs like shipping are lost.

Report an outdated rate or request a platform