Etsy vs Shopify — which takes less?
| Etsy | Shopify | |
|---|---|---|
| Headline rate | $0.20 listing + 6.5% transaction + 3% + $0.25 payment | Basic 2.9% + $0.30 / Grow 2.7% / Advanced 2.5% online |
| $100 → fees | $9.95 | $3.20 |
| $100 → net | $90.05 | $96.80 |
Side-by-side quick reference
| Amount | Etsy fees | Etsy net | Shopify fees | Shopify net | Difference | Etsy charge→net | Shopify charge→net |
|---|---|---|---|---|---|---|---|
| $10.00 | $1.40 | $8.60 | $0.59 | $9.41 | shopify +$0.81 | $11.55 | $10.61 |
| $25.00 | $2.83 | $22.17 | $1.03 | $23.97 | shopify +$1.80 | $28.13 | $26.06 |
| $50.00 | $5.20 | $44.80 | $1.75 | $48.25 | shopify +$3.45 | $55.75 | $51.81 |
| $100.00 | $9.95 | $90.05 | $3.20 | $96.80 | shopify +$6.75 | $111.00 | $103.30 |
| $250.00 | $24.20 | $225.80 | $7.55 | $242.45 | shopify +$16.65 | $276.75 | $257.78 |
| $500.00 | $47.95 | $452.05 | $14.80 | $485.20 | shopify +$33.15 | $552.99 | $515.25 |
| $1,000.00 | $95.45 | $904.55 | $29.30 | $970.70 | shopify +$66.15 | $1,105.47 | $1,030.18 |
Etsy formula
$0.20 listing + 6.5% transaction + 3% + $0.25 payment; payment processing 3.00% + $0.25; $0.20 fixed per-order fee
$0.20 listing + 6.5% transaction + 3% + $0.25 payment — verified 2026-11-10
Shopify formula
payment processing 2.90% + $0.30
Basic 2.9% + $0.30 / Grow 2.7% / Advanced 2.5% online — verified 2026-11-10
Etsy fee formula & hidden costs
$0.20 listing + 6.5% transaction + 3% + $0.25 payment; payment processing 3.00% + $0.25; $0.20 fixed per-order fee
Worked example: $100.00 gross → $9.95 fees → $90.05 net. Reverse gross-up: charge = (target + fixed) / (1 − rate) → to net $100.00 charge $111.00.
Hidden fees to watch
- Offsite Ads are mandatory once you pass $10k/year: 12-15% of the order total, capped at $100.
- The 3% + $0.25 payment fee applies to the tax-inclusive total, so buyers in sales-tax states cost you slightly more.
- The $0.20 listing fee renews every 4 months or on every sale for multi-quantity listings.
- Currency conversion adds ~2.5% if your shop currency differs from your bank currency.
Shopify fee formula & hidden costs
payment processing 2.90% + $0.30
Worked example: $100.00 gross → $3.20 fees → $96.80 net. Reverse gross-up: charge = (target + fixed) / (1 − rate) → to net $100.00 charge $103.30.
Hidden fees to watch
- Using any gateway other than Shopify Payments adds a 2%/1%/0.6% transaction penalty by plan.
- Shopify keeps the card fee when you refund an order.
- Currency conversion for cross-border orders adds ~1.5-2%.
- The monthly plan fee ($39-$2,300) is a real per-order cost at low volumes — amortize it above.
Frequently asked questions
Which takes less on a $100 sale: Etsy or Shopify?
Etsy takes $9.95 (net $90.05); Shopify takes $3.20 (net $96.80). Shopify wins by $6.75 at $100.
Which is better for international sellers, Etsy or Shopify?
Etsy: $0.20 listing + 6.5% transaction + 3% + $0.25 payment. Shopify: Basic 2.9% + $0.30 / Grow 2.7% / Advanced 2.5% online. Check the regional variants above — rates change materially by country.
What is the effective take rate difference between Etsy and Shopify?
At $100, Etsy takes 9.9% vs Shopify at 3.2% — a 6.7 point gap before modifiers.